…suppose the person works for the company that sells the product – or has been paid by the company to tout the product. Would you want to know that when you’re evaluating the endorser’s glowing recommendation? You bet. That common-sense premise is at the heart of the Federal Trade Commission’s (FTC) Endorsement Guides (pdf). – FTC¹⁾

This wiki strives to illustrate/present options rather than make recommendations (glowing or otherwise). A link to a product or service is intended to help reader research and not to endorse anything.

Exception: individual contributors may endorse/recommend but that should be done in an obviously-personal inclusion in the article. “So-and-so recommends such-and-such”.

Still, this is your affiliate disclosure. If you follow a link to a retailer like Amazon or eBay the wiki or its contributors may get a referral fee from the sale. It doesn't change the price to the customer.

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